idexx preventive care challenge application

Creating individual useful test profiles for IDEXX customers was once a daunting and tedious task, with thousands of test codes to choose from. The IDEXX Preventive Care Challenge Application simplified the test profile creation process and enrolls customers in an incentive program. This application has played a role in bringing upwards of $70 million dollars of revenue in 2020.

Interaction design, user experience design, and visual design